When University of New Mexico soccer player Elizabeth Lambert made headlines for some ridiculously unsportsmanlike conduct against an opposing player from Brigham Young, the world of women's soccer was thrust into the spotlight for the first time since Brandi Chastain stripped off her jersey after the U.S. team won the 1999 Women’s World Cup. Which just goes to show that despite soccer being the world's most popular sport, the only time Americans care to show any interest is when you interject a little of the ol' sex and violence.