YouTube is making its long expected foray into live streaming by launching an experimental trial with four new media partners.
The new live streaming platform will be previewed in a two-day trial beginning Monday, but is expected to later grow considerably across the Google Inc.-owned website.
Four YouTube partners will participate: the celebrity-focused Young Hollywood; the online television outlet Next New Networks; the how-to guide Howcast; and Rocketboom, the Internet culture vlog.
"This is just an initial trial, a first step," said YouTube product manager Josh Siegel. "We're going to look at a whole bunch of data about the performance of our new platform and then, based on that, make decisions about how we'll open it up, with the goal of opening it up to all of our partners over time."
For the last two years, YouTube has offered numerous events live, including a U2 concert, cricket matches in India and President Barack Obama's first State of the Union address. But for all of those events, YouTube relied on third-party technology to enable the live webcasts.
Source:huffingtonpost.com
